LeBron James is going to wear Nike shoes.
He’s going to get the company’s endorsement on his new LeBron James Nike shoes, which will be released next week, the company announced Tuesday.
“We are excited to announce that LeBron James will be wearing Nike’s newest LeBron James sneakers during the NBA All-Star Game,” the company said in a statement.
“This is a significant endorsement for the NBA and our fans.”
“We look forward to a long, strong partnership with LeBron and the NBA,” Nike said in its statement.
In an interview with ESPN’s Baxter Holmes, James also revealed that he had been working on a new shoe line for the company.
James is expected to wear the Nike Flyknit in the All-Stars’ warmup shoes, as well as a pair of sneakers with the Flyknit.
The sneakers are expected to release in January.
James has been on a Nike-wide creative tour, including a collaborative collaboration with Adidas.
Nike has been working with the NFL to create Nike Flyblks, and James’ new shoe is part of the new Nike collaboration.
Nike is one of the world’s largest shoe companies, with brands such as Nike Air, NikeLab, Nike Sportswear and Adidas.